The Big Give Campaign launched on Tuesday, 21st of June and will be a four-week campaign. Jamaica Blue Cafes around Australia will be helping raise money and awareness for our company and the young children in local communities around Australia.
The funds raised from each store will be directly donated to a selected school or sporting club of Jamaica Blue’s choice. They will be the first to receive the mental health support package, delivered online and in-person training.
The campaign will raise money in a numerous number of ways, $1 will be donated for every ‘Big Brekkie’ bought and every coffee blended with MILKLAB. Jamaica Blue will also donate $5 for every image posted across social media with the hashtag #5foralive.
As of today, we have already raised over $9,000 towards the campaign! And we still have a few weeks to go!
Rachel Stuart, marketing manager, Jamaica Blue, comments: “We are proud to partner with Alive on this campaign, which aims to raise awareness of the incredible work Alive facilitates while also giving back to the community and those in need.
“Through this campaign, we hope to get Aussie’s talking. For as little as $25 we can support a child for one year with Alive’s mental health and support training.”
The month-long campaign will include a series of donation touchpoints, including in-store contributions with QR codes calling consumers to directly donate to the organisation.
Tamsyn Rosenberg, founder and CEO, Alive, comments: “The past couple of years have been difficult for many with COVID, floods and so much uncertainty. So many have sadly been separated from loved ones and opportunities that we have all previously taken for granted. With the global prevalence of anxiety and depression increased by a massive 25 per cent due to these difficulties, and the lack of funding for programs such as these, this campaign could not have come at a better time.
“We’re delighted to be partnering with Jamaica Blue on this meaningful movement, and we’re hopeful this campaign will get Australians talking about the hard topics that are often not spoken about at home, or in the community. Together we can get real support to those that are supporting young people where it’s most needed.”
We have been on the innovation edge of Mental Health and Emotional Wellbeing for over 14 years, specialising in training and providing transformational tools for young people, educators, workplaces, and community groups, and helping young people not to simply survive, but to thrive.
Thank you to everyone who has already donated, and to our partners Jamaica Blue, thank you for all your support! If you would like to know more about Alive and our partnership with Jamaica Blue, then check out the video below!
Let’s keep going and donate now!
Written by, The Alive Project
